Web Conversion Rates
If you need to increase website conversion rates then you need to begin experimenting with different copy because your copy will have the greatest impact on your profits. Powerful, channelled copywriting that positively promotes your products or services clearly and addresses all the classic objections will beat poorly written, slack, unfocused and badly laid out copy.
But the process of copy testing is not quite as simple as it needs to be. And this is an implementation barrier. Ask virtually any internet marketer about the value of good copywriting and they’ll tell you it is absolutely key. But few people actually get round to doing it.
Why?
Because it is quite hard. However, there’s some new technology about now called Evolving HTML which does copy testing for you. Better than that, it reacts to the results of tests in such a way that your website gets better and better at converting as time moves on. The way evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either results in a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.
Over time some copy will clearly outperform other copy and a feedback system ensures that, as data comes in, the most powerful copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion machine.
The value of increasing web conversion rates is huge and you can actually find a short course about it on the website ReallySimpleTesting.com. One of the most interesting things you can discover there is how tiny changes in website conversion rates at various stages in the purchase funnel can make a huge difference to your profitability.