Build Your Investor Website
As a real estate investor it can sometimes be tough to find motivated sellers. A decline in the housing market and national property buyers are among many challenges investors are up against.
Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. Honestly, there isn’t. How do you track them down?
The internet is a great resource for locating motivated sellers. Of course, there is no shortage of services offering lists of motivated sellers. I’m suggesting a total online solution that allows the owner to control. In a nutshell, a website that you control that feeds you motivated sellers.
How should you put such a solution into action? Start it off with a superior website. It should demonstrate that you are a serious buyer and know how to solve their problem. It should illustrate that you have solved dilemmas for other motivated sellers. It should have convincing sales copy that provokes the visitor to want to contact you. Be sure it has a way for visitors to get their vital property and contact info to you.
Starting with the professional website you can either design it yourself or pay someone else to do it. Optionally, you could customize a template that you purchase. If you modify an existing template or construct something from the ground up will take some programming and design skills. You must have capital to hire someone. Time is money and you need to decide what your time is worth. Is your time worth $20 an hour to make it yourself? Do you have more time than money?
Happy customer testimonials should be littered throughout. If you’ve been using any sort of credibility kit when you meet with sellers just transfer it online. Video testimonials are very persuasive if you can get them. Additionally, streaming audio of customer testimonials works great. Satisfied customers are the most convincing sales component.
Visitors to your site will submit their information using your forms if you use convincing sales copy. I’ve found that Dan Kennedy is a great person to emulate when writing your copy. He’s a man among boys when it comes to copy writing. You’ll get some excellent ideas if you buy his book, The Ultimate Sales Letter, and read it through. Then write each page of your website ending each one with a call to action.
Last but not least be sure to liberally place lead generators. These are online forms that your visitors complete. Use the forms to obtain the contact information of the visitor as well as their property details. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.
Maybe the biggest challenge is getting visitors to your new website. The best way to do this is through advertising on the major search engines. This can be accomplished with paid advertising or SEO to gain top rankings. After you are getting visitors you may want to tweak your content to make it better. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. Increasing your conversions can be accomplished by using squeeze and landing pages.
With a quality website and the use of paid listings and strategic SEO you’ll be gathering motivated sellers and doing more profitable deals.